"Healthy Habits, Happy Futures"

Updated: Sep 2

Project Proposal for CSR Partnership: Reducing Sugar Intake & Preventing Diabetes in Indian Schools Focusing on Diabetes free generation .

The Project Proposal for CSR Partnership: Reducing Sugar Intake & Preventing Diabetes in Indian Schools—Eat Healthy! is a compelling call to action for organizations committed to social impact in public health, especially targeting diabetes and obesity prevention in children across India. This initiative by We The AM Charitable Foundation brings together proven global approaches and localized strategies, emphasizing the pivotal role of schools, families, and government collaboration in shaping healthy futures.

Foundation Overview

We The AM Charitable Foundation is dedicated to eradicating diabetes among Indian children and youth by supporting early intervention, education, and healthy lifestyle promotion. The foundation is active in advocacy, school partnerships, and community outreach to reduce India’s burden as the “diabetic capital”.

The Public Health Challenge

India’s rapidly growing diabetes rates, particularly among the young, are strongly driven by high sugar intake and unhealthy diets established early in life. School environments are both a challenge and an opportunity: changing students' food and activity patterns today can produce transformative results for lifelong health.

Program Components

Revamping School Meals: Partner with school canteens to lower added sugar in student meals and snacks, substituting nutritious alternatives for sugary products.
Diabetes and Obesity Awareness: Deliver interactive workshops and curriculum integrations for students, staff, and parents to highlight the dangers of sugar, the impact of diabetes, obesity risks, and prevention.
Healthy Hydration Promotion: Foster a culture of preferring water and low-sugar beverages by introducing fruit- or herb-infused water options and restricting sugary drinks.
Encouraging Physical Activity: Facilitate regular exercise through equipment donations, physical challenges, and sport engagement, crucial for diabetes and obesity prevention.
Community and Family Engagement: Extend awareness campaigns to families and local communities, aligning with government initiatives, to support lifestyle changes beyond school settings.
Government Collaboration: The project seeks to influence policy and gain official support for broader and more sustainable implementation.

Expected Impact

Reduced Sugar Consumption: Lowered average daily sugar intake among students.
Heightened Awareness: Greater understanding of diabetes and healthier lifestyle habits across the school community.
Lowered Diabetes and Obesity Risk: Early results may include decreased rates of overweight/obese children and long-term reduction in type 2 diabetes onset.
Scalable Model: Creation of a replicable program for similar schools and regions nationwide.

Why CSR Partners Are Essential

By investing CSR resources in this mission, organizations amplify their social responsibility impact and directly contribute to India's health targets and global best practices.
Partnerships allow for program scaling, innovation, and rigorous evaluation, maximizing returns for both beneficiaries and corporate partners.
This project aligns with National Health Mission objectives and leverages global frameworks like the International Diabetes Federation's KiDS program.

Joining the Initiative

We The AM Charitable Foundation invites partnership with CSR stakeholders committed to children’s health, public awareness, and sustainable societal change. For collaboration inquiries, please contact:Mr. Vinod Mani — 9344457900.

This proposal adopts evidence-based strategies such as nutrition education, meal reform, and community empowerment, as seen in the International Diabetes Federation’s school-based campaigns and similar projects in Uganda and other countries. By focusing on both diabetes and obesity, it addresses interconnected health threats affecting India’s youth today.